How to Price Your Handmade Products Without Guessing or Losing Money

A No-Fluff Guide to Confidently Pricing Your Products and Growing a Profitable Handmade Business

Struggling to figure out what to charge for your handmade products? You’re not alone—and you don’t have to guess anymore. This comprehensive pricing guide is designed specifically for makers, crafters, artists, and side hustlers who want to run a real business and finally stop second-guessing their prices.

Whether you sell on Etsy, Shopify, at craft fairs, or through Instagram, this guide walks you step-by-step through everything you need to set prices that are smart, competitive, and profitable—without the stress.

What You’ll Learn:

The exact formula successful makers use to price for profit (not just to break even)

How to calculate your material, labor, and overhead costs (with real examples)

How to use markup without scaring away your ideal customers

Tools to research your competitors and understand your market position

How to avoid burnout by charging for your time—and your value

Discounting strategies that don’t kill your bottom line

The tools, templates, and calculators that make pricing faster and easier

Who It’s For:

Handmade product sellers

Crafters, artists, and DIY entrepreneurs

Etsy and Shopify sellers

Small business owners and side hustlers ready to grow sustainably

What You’ll Get:

A beautifully designed, downloadable PDF (yours to keep)

Links to free and premium pricing calculators

Access to a customizable pricing spreadsheet

Pro tips and bonus resources to stay organized and profitable

Stop Guessing. Start Growing.

If you're tired of feeling unsure about your prices and you're ready to run your handmade business like a pro—this guide is for you.